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Discover how following a "Build The Story, Then The Dashboard" approach can enhance reporting for retailers. This article highlights the importance of uncovering the story behind the data to create solutions that truly address business needs. In this example, we built a solution for five regional managers of a retailer overseeing 100 stores, enabling them to answer core questions and get closer to their business objectives. Learn how deriving the right story leads to actionable insights and measurable results.